My Experience
Marketing Internship
MBM Design
During my marketing internship at MBM Design, an interior design company, I have gained valuable experience applying what I have learned in my marketing classes to a real business environment. Throughout my internship, I have worked on different projects that have helped me better understand how marketing supports a small business and its relationships with clients. I have created advertisements and marketing materials using Canva, helped develop ideas for promoting the business, and worked on materials designed to make the client experience more organized and professional. I have also had the opportunity to go with my supervisor to client meetings and observe conversations about projects and plans moving forward. This experience has helped me improve my communication skills and understand the importance of building strong relationships with clients. Working at an interior design company has also shown me how important creativity, branding, and visual presentation are when marketing a business.
StratSim Business Simulation
For my Netflix marketing analytics project, I analyzed how a streaming company can use customer and financial data to make better marketing decisions. The project focused on Customer Lifetime Value and Cost Per Customer Acquisition, which helped me understand how businesses can evaluate the long-term value of their customers instead of only focusing on short-term results. I worked with Netflix-related data to calculate and compare customer value and acquisition costs and used those results to think about how the company could improve its marketing strategy. This project also allowed me to consider how different parts of the marketing mix can affect customer retention, acquisition, and overall profitability. Through this experience, I strengthened my ability to work with data, interpret marketing metrics, and use quantitative information to support business decisions. I also learned how important it is for marketers to understand the financial impact of their campaigns and how acquiring a customer is only one part of creating long-term value.
My Career Goals
My goal is to build a career in marketing where I can use creativity, strategy, and digital skills to help businesses connect with their customers. I am especially interested in continuing to develop my experience in digital marketing, branding, social media, and marketing analytics. As I continue through college, I hope to gain more real-world experience and learn from professionals in the marketing industry.
American Marketing Association
During my freshman year at the University of Hartford, I was a member of the American Marketing Association and served as the Co-Chair of Membership. This experience gave me the opportunity to become more involved in the marketing community on campus while developing my leadership and communication skills. As Co-Chair of Membership, I helped encourage students to become involved in the organization, communicate with members, and support efforts to grow the club. Being part of the American Marketing Association also allowed me to connect with other students who shared an interest in marketing and learn more about opportunities within the field. This experience helped me become more comfortable taking on leadership responsibilities and working with others, while also giving me an early opportunity to apply my interest in marketing outside of the classroom.